What Is Barton Motorsports &
What Can It Do For Your Company!
The Series:
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In 2005 the Barton Motorsports Team will be
competing for the Race of Champions Modified Tour at various tracks throughout
Northeast United States and various races at Lancaster Speedway
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Lancaster Speedway is located just outside of
Buffalo, NY and draws a crowd of 3,500 - 5,500 spectators every week.
The fan base is largely comprised of families who travel from all over
western New York and Southern Ontario to see their favorite drivers. |
The Team:
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At the age of 30, driver Larry Jackson has already
proven himself as a competitive driver in the Modified Division:
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2 Top 10 finishes in 2 starts in 2004 |
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Top 15 finish in first season (2003) on the ROC Tour |
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Performance World Custom Car Show Champion |
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Lancaster Speedway Modified Rookie of the
Year 2002 |
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Top 10 in the Race of Champion race at
Cayuga Speedway |
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3 Kawartha Speedway Feature event wins |
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The team is committed to ensuring your company gets
the maximum consumer exposure. Marketing Manager Wendy Montgomery, has
over seven years consumer packaging experience with companies like
Evian Spring Water, Kellogg's and Pepsi. She is excited about the
prospect of helping you and your company maximize your investment. |
The Opportunity:
A variety of opportunities for consumer exposure are
available to your company:
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Company logo on race car and trailer
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3,500 - 5,500 fans weekly at numerous tracks
througout New York State view the car. |
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The trailer covers over 25,000 miles every
season and provides an excellent moving billboard for your company
logo or message. |
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Company logo on team uniforms
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This provides great exposure during photo ops.
with the local media and national racing media. |
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Company Web link from our Website
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Barton Motorsports has a successful website
that see an average of 2000 hits per month. |
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Sampling opportunities at Lancaster Fan Appreciation
Nights
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The team will make an event out of this night,
creating a fun atmosphere to sample your product or distribute
promotional items & information |
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All logistics and staffing to be managed by
team |
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A truly turn key sampling event! |
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Personal appearances by car and driver at your
company functions
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What a way to create excitement at your next
sales meeting or thank your customers! |
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Great way to build employee moral by getting
them to be part of a team! |
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Sponsorship Packages
GOLD
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2 - 4'x10' moving billboards for your company logo
on the race car trailer |
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3 - 2'x1.5' logos displayed prominently on the race
car hood/nose and side |
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Primary positioning for your logo on team uniforms |
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Weekly mentions of your sponsorship over the track
PA system |
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2 event sampling opportunities at each of Lancaster
Fan Appreciation Nights
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The Barton Motorsports team will make an event
out of these nights providing your Company the venue and staff to
sample products and/or distribute promotional material |
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guaranteed to reach 3,500 - 5,500 people each
night |
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passes will be made available to your company
for give-aways and corporate entertainment |
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2 personal appearances of car & driver at
destinations of your choice (sales meeting / customer events /
etc.) |
Total Value $50,000 - $60,000
Total Investment = $15,000
SILVER
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2 - 2'x2.5' moving billboards for your Company logo
on the race car trailer |
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2 - 1'x2' logos displayed prominently on the side
of the race car |
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1 event sampling opportunity at each of Lancaster's
Fan Appreciation Nights
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The Barton Motorsports team will make an event
out of these nights providing your Company the venue and staff to
sample products and/or distribute promotional material |
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guaranteed to reach 3,500 - 5,500 people each
night |
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passes will be made available to your company
for give-aways and corporate entertainment |
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1 personal appearance of car & driver at
destination of your choice (sales meeting / customer events / etc.) |
Total Value $20,000 - $25,000
Total Investment = $6,000
BRONZE
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2 - 1'x2' moving billboards for your Company logo
on race car trailer |
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2 - 1'x1' spaces made available for a decal of your
Company logo on the side of the race car |
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Passes made available to tour Company for Lancaster
Speedway |
Total Value $8,000
Total Investment = $2,500 or Product in Kind
We hope that you are able to find a sponsorship
package that suits your company's need. Should you be looking for
something different, we are very open to working with you to customize a
sponsorship package just for you!
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